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Senior Product Marketing Manager

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Steris Corporation

Vernon Hills, IL, US

6 days ago
full-time
degree mentioned

Job highlights

Qualification

​​BA or BS degree in Marketing, Communications or a related field required. 10+ years of relevant business experience. 7+ years of experience in Product Management including both upstream and downstream Marketing. Proven experience executing strategic plans and achieving product revenue goals. 20-30 % travel domestically and globally

Responsibility

The primary focus of the Senior Product Manager position is to achieve and exceed revenue and profitability objectives for the assigned product or category. You will be responsible for leading the development and implementation of the overall strategy for a portion of the $180M V. Mueller™ Snowden-Pencer™ product portfolio. You will work closely with the marketing team to fulfill the objectives of the brand and team. The position is a mixture of downstream and upstream marketing with balanced focus on new product development and initiatives centered on marketing & sales strategies and execution. You may also have responsibility for direct reports along with their assigned product categories and areas of responsibilities and Global aspects of the business. Marketing Strategy Development, Execution & Program Management. Work closely with the commercial team to increase product penetration & utilization through the development of tools and programs that provide a seamless approach to selling. Collaboratively identify issues, opportunities and associated strategies within assigned product areas through frequent conversations and interactions with Customers, sales management and account managers. Drive, develop and deliver content used in sales meetings & training, national & regional conferences, events and webinars. Communicate with field representatives to assure awareness of product changes, pricing changes, new sales tools, corrective measures, etc. Leadership, Employee Development & Team Building. Provide strong leadership to drive short and long-term product /procedural planning process within assigned areas to achieve corporate goals. Select, manage, and develop a team of highly skilled Product Managers and Associate Product Managers (when direct reports are involved). Win mind share with internal cross functional team members through a collaborative approach to identifying solutions based on data, building excitement and consensus specific to assigned product/procedural area to drive projects forward. Cultivate and utilize industry relationships to support procedural category Voice of Customer research and NPD. Maintain cohesive Product Management approach to strategic issues across assigned product categories. Collaborate with sales and marketing leadership on the development/execution of Plans of Action (POAs) and new product launches including:. Forecasting and financial planning/business case development. Market potential/opportunity and target share by product line. Needs based Customer segmentation. Strategies to support sales execution. Product life cycle planning. Drive planning and preparation for new product launches including forecasting, sales collateral, equipment evaluation requirements, pricing guidelines, and product training. Identify, establish and maintain productive relationships with Key Opinion Leaders (KOLs) and Key Accounts (KAs) in the medical community –related to product areas of focus. Demonstrate a robust understanding of the competitive product marketplace. Keep informed on current market trends and sales analysis to sharpen ability to plan, review, adjust and approve product/procedural plans, including the identification of future product development opportunities. Provide pricing strategy stewardship within assigned product categories. Provide strong leadership in all phases of the Stage Gate process. Provide strong commercial and clinical voice of Customer supported recommendations for NPD based on qualitative and quantitative research. Support cross-functional new product development teams with market objectives when completing documentation (PRD, IOS, Labeling, etc.), feasibility testing, and risk analysis for new products and line extensions. Actively participate in product testing with clinicians to determine if product meets market needs through in vitro and Design Limited Market Release testing. Review industry publications and practices to ensure products meet Customer needs and industry guidelines

Benefits

  • The opportunity to join a company that will invest in you for the long-term
  • We do this by providing competitive salaries, healthcare benefits, tuition assistance, paid-time off, holidays, matching 401(k), annual merit, and incentive plans
  • Dental Coverage
  • Retirement Savings
  • Health Insurance
  • Paid Time Off

Job Description

Description

At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe. Position Summary For over 130 years, V. Mueller™ has crafted, collaborated and consistently evolved surgical instruments and services with surgical teams around the world. Today, we offer over 20,000 products that span across most surgical specialties enabling V. Mueller and Snowden-Pencer™ to be the single-source partner giving Customers the confidence of having the right people, support, and tools to supply their surgical instruments needs. Our people make all the difference in our success. V. Mueller recently joined the STERIS family of healthcare products and solutions positioning the brand for new growth and opportunity for many years to come. If you are looking for the next challenge to grow your marketing experience in a growing, dynamic market consider joining our team by applying for this Senior Product Manager position. The primary focus of the Senior Product Manager position is to achieve and exceed revenue and profitability objectives for the assigned product or category. You will be responsible for leading the development and implementation of the overall strategy for a portion of the $180M V. Mueller™ Snowden-Pencer™ product portfolio. You will work closely with the marketing team to fulfill the objectives of the brand and team. The position is a mixture of downstream and upstream marketing with balanced focus on new product development and initiatives centered on marketing & sales strategies and execution. You may also have responsibility for direct reports along with their assigned product categories and areas of responsibilities and Global aspects of the business. Duties Marketing Strategy Development, Execution & Program Management • Work closely with the commercial team to increase product penetration & utilization through the development of tools and programs that provide a seamless approach to selling • Collaboratively identify issues, opportunities and associated strategies within assigned product areas through frequent conversations and interactions with Customers, sales management and account managers • Drive, develop and deliver content used in sales meetings & training, national & regional conferences, events and webinars • Communicate with field representatives to assure awareness of product changes, pricing changes, new sales tools, corrective measures, etc Leadership, Employee Development & Team Building • Provide strong leadership to drive short and long-term product /procedural planning process within assigned areas to achieve corporate goals • Select, manage, and develop a team of highly skilled Product Managers and Associate Product Managers (when direct reports are involved) • Win mind share with internal cross functional team members through a collaborative approach to identifying solutions based on data, building excitement and consensus specific to assigned product/procedural area to drive projects forward • Cultivate and utilize industry relationships to support procedural category Voice of Customer research and NPD. • Maintain cohesive Product Management approach to strategic issues across assigned product categories. Duties Continued Procedural & Product Planning • Collaborate with sales and marketing leadership on the development/execution of Plans of Action (POAs) and new product launches including: • Forecasting and financial planning/business case development • Market potential/opportunity and target share by product line • Needs based Customer segmentation • Value proposition creation • Competitive analysis • Reimbursement, GPO / IDN trends • Understanding of market pricing by product line • Key issues and trends • Strategies to support sales execution • Product life cycle planning • Product training • Drive planning and preparation for new product launches including forecasting, sales collateral, equipment evaluation requirements, pricing guidelines, and product training • Identify, establish and maintain productive relationships with Key Opinion Leaders (KOLs) and Key Accounts (KAs) in the medical community –related to product areas of focus • Demonstrate a robust understanding of the competitive product marketplace • Keep informed on current market trends and sales analysis to sharpen ability to plan, review, adjust and approve product/procedural plans, including the identification of future product development opportunities • Provide pricing strategy stewardship within assigned product categories Market Research & New Product Development • Provide strong leadership in all phases of the Stage Gate process • Provide strong commercial and clinical voice of Customer supported recommendations for NPD based on qualitative and quantitative research. • Support cross-functional new product development teams with market objectives when completing documentation (PRD, IOS, Labeling, etc.), feasibility testing, and risk analysis for new products and line extensions • Actively participate in product testing with clinicians to determine if product meets market needs through in vitro and Design Limited Market Release testing • Drive planning and preparation for new product launches including forecasting, sales collateral, equipment evaluation requirements, pricing guidelines, and product training. • Review industry publications and practices to ensure products meet Customer needs and industry guidelines Required Experience • ​​BA or BS degree in Marketing, Communications or a related field required • 10+ years of relevant business experience • 7+ years of experience in Product Management including both upstream and downstream Marketing • Proven experience executing strategic plans and achieving product revenue goals • Medical device product marketing experience preferred • 20-30 % travel domestically and globally What STERIS Offers The opportunity to join a company that will invest in you for the long-term. STERIS couldn’t be where it is today without our incredible people. That’s why we share in our success together by rewarding you for your hard work. Hiring people who are in it for the long run with STERIS is our ultimate goal. We do this by providing competitive salaries, healthcare benefits, tuition assistance, paid-time off, holidays, matching 401(k), annual merit, and incentive plans. Join us and help write our next chapter. #LI-KK1 #LI-Hybrid STERIS is a leading global provider of products and services that support patient care with an emphasis on infection prevention. WE HELP OUR CUSTOMERS CREATE A HEALTHIER AND SAFER WORLD by providing innovative healthcare, life sciences and dental products and services. STERIS is a $5 billion, publicly traded (NYSE: STE) company with approximately 17,000 associates and Customers in more than 100 countries. If you need assistance completing the application process, please call 1 (440) 392.7047. This contact information is for accommodation inquiries only and cannot be used to check application status. STERIS is an Equal Opportunity Employer. We are committed to equal employment opportunity and the use of affirmative action programs to ensure that persons are recruited, hired, trained, transferred and promoted in all job groups regardless of race, color, religion, age, disability, national origin, citizenship status, military or veteran status, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, genetic information, and any other category protected by federal, state or local law. We are not only committed to this policy by our status as a federal government contractor, but also we are strongly bound by the principle of equal employment opportunity. The full affirmative action program, absent the data metrics required by § 60-741.44(k), shall be available to all employees and applicants for employment for inspection upon request. The program may be obtained at your location’s HR Office during normal business hours.