Job Description

Description

Grow your career internally or refer a friend to athenahealth! Senior Marketing Performance Manager We are looking for a skilled and experienced Senior Marketing Performance Manager to join the Marketing Operations team within our Marketing division. In this role, the Senior Marketing Performance Manager will be responsible for translating complex data and reports into practical business insights while communicating recommended actions clearly to stakeholders. With a strong background in marketing, this individual will work to ensure the entire customer journey is meticulously tracked, measured, analyzed and optimized. This individual will analyze and synthesize marketing data into insights across digital platforms, performance excellence, and audience engagement to drive strategic decision-making and improve marketing performance. Using their excellent business reporting skills, including a proven ability to effectively visualize data, the Senior Marketing Performance Manager will translate key insights and trends for a variety of audiences. The translation of complex data into actionable insights and recommendations for marketing strategies and tactics is a critical part of this role. This individual should possess a strong sense of curiosity, a passion for data, a focus on the details and a commitment to data accuracy. Job Responsibilities • Develop and implement data analytics strategies to measure the effectiveness of marketing campaigns and initiatives • Collaborate with marketing and sales teams to define key performance indicators (KPIs) and reporting requirements • Develop performance measurement frameworks - KPIs, goals, metrics - and analyze the performance of all campaigns, activations, tactics, content and creatives to reveal effectiveness against objectives • Examine marketing metrics to identify cause-effect relationships between marketing actions and outcomes; translate analysis and insights into specific recommendations and strategic plans to improve outcomes • Identify trends, patterns, and insights to assess the effectiveness of marketing campaigns and initiatives • Build and enhance marketing dashboards that visualize and track performance indicators and trends • Bridge insights from various data sources to tell a cohesive story of the customer journey • Collaborate with the stakeholders in the analysis and evaluation of marketing data to better inform their daily lead generation and awareness building decisions Typical Qualifications • Bachelor's degree in Marketing, Business, or a related field. • 5+ years of experience in a highly quantitative and analytical role • Comfort with measuring, interpreting, and making real-time decisions based on large volumes of data • Ability to build measurement models, conduct ROI analysis, and present data and recommendations to senior team members on a regular basis • Strong analytical skills with expertise in data manipulation, statistical analysis, and data visualization tools such as SQL, Python, R, Excel, Tableau, or Power BI • Demonstrated success developing and enhancing complex reporting and dashboards, weaving together inputs from multiple teams, marketing channels, and data sources • Ability to identify trends and insights from awareness and lead generation activities; experience with digital marketing strongly preferred • Ability to quickly adapt to an often-changing and fast-paced work environment • Capacity to contribute to planning and strategic thinking • Comfortable serving, collaborating, and influencing senior/executive management • Ability to work under tight deadlines Have you notified your current manager of your application?