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Senior Manager, Marketing Planning and Strategy - Enterprise Sales Marketing

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Walmart

Cliffside Park, NJ, US

13 days ago
full-time
degree mentioned

Job highlights

Benefits

    • Dental Coverage
    • Health Insurance
    • Paid Time Off
    • Retirement Savings

    Job Description

    Description

    LocationHOBOKEN, NJCareer AreaMarketing and Customer InsightsJob FunctionSales & Marketing OperationsEmployment TypeRegular/PermanentPosition TypeSalaryRequisitionWD1878657 What you'll do at Position Summary...What you'll do...Position Summary Walmart Connect is Walmart's media and advertising platform, uniquely designed to help brands reach hundreds of millions of shoppers across their entire shopping journey, online and in stores. As a fast-growing brand and business within Walmart, the Fortune 1 company, we are poised for continued growth and success among advertisers, including non-endemic brands. Non-endemic brands promote products and/or services that aren’t sold at Walmart stores but are relevant to our customers’ needs, such as Financial Services, Auto, QSR, Travel, etc. We’re looking for a B2B media ad sales marketer with a focus in one of these categories: Financial Services, Insurance, or Auto to join Non-Endemic Enterprise Sales Marketing. Our team is comprised of marketers who strategize, activate, measure, and optimize non-endemic cohort initiatives that persuade marketers and media buyers to make Walmart Connect a must buy platform for their media plans, ultimately accelerating advertising revenue growth for Walmart Connect. Harness your strategic intelligence, digital media acumen, knowledge of Walmart’s non-endemic business sectors, and creativity in lockstep with Non-Endemic Enterprise Sales Marketing leadership to develop and execute non-endemic marketing strategies by writing compelling content, developing sales enablement and L&D materials, and creating project plans, goals, KPIs, and success metrics for non-endemic marketing initiatives. Responsibilities • Work with the Non-Endemic Sales team and cross-functional teams, such as Product Marketing, Agency Partnerships, Research & Analytics, Brand Marketing and Events to drive non-endemic advertiser growtho Tactical elements may include, but are not limited to, creating non-endemic audience narratives using PowerPoint and collateral, scripting non-endemic event and webinar materials, developing non-endemic case studies and newsletter content, and operationalizing marketing plans• Demonstrate your marketing savvy and autonomy by owning non-endemic marketing projects end-to-end (strategy, project timelines, execution, measurement, optimization) with Non-Endemic Enterprise Sales Marketing leadership’s support and cross-functional inputs• Showcase your storytelling prowess by developing and scaling narratives that demonstrate how Walmart Connect solves challenges for non-endemic advertisers • Develop non-endemic marketing strategies and scripts for advertiser- and agency-driven speaking engagements and industry event panels, prep Walmart Connect speakers for said event engagements, support event activations, and measure success• Contribute to the success of Non-Endemic Enterprise Sales Marketing by helping the team achieve OKRs within budgetary and timeline scope while ensuring projects support the broader business objectives of the Non-Endemic Sales team and Walmart Connect• Work with Non-Endemic Enterprise Sales Marketing leadership, Biz Ops, and Marketing Operations to build a strong operational foundation that supports future scaleRequirements• 7+ years of relevant professional experience in B2B media ad sales, non-endemic categories, digital ad sales marketing, retail media, eCommerce, or agency strategy• Strong communication (written & verbal) and interpersonal skills that encourage cross-functional teamwork and strategic thinking• A proven track record and passion for: o Creating persuasive narratives utilizing PowerPoint o B2B marketing strategieso Non-endemic category marketing o Narrative development for non-endemic audiences o Sales enablement planso Speech writing and speaker preparations • Ability to manage multiple projects in a high-volume, fast-paced matrixed environment with effective time management skills• Ability to use research and insights to craft compelling non-endemic narratives• Proactive, flexible, and willingness to pitch in as Walmart Connect continues to rapidly scale and evolve• Ability to understand complex business operations and drive efficiencies through process improvements• Detail-oriented and organized, with an appreciation for trackers and process documents• Ability to communicate and operationalize strategy• Financial Services content marketing experience preferred At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.‎ ‎ ‎ You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.‎ For information about PTO, see .‎ ‎ Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.‎ Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.‎ For information about benefits and eligibility, see One.Walmart.‎ Hoboken, New Jersey US-10279/Los Angeles, California US-10988:The annual salary range for this position is $108,000.00-$216,000.00‎ San Bruno, California US-08848:The annual salary range for this position is $117,000.00-$234,000.00‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ Additional compensation includes annual or quarterly performance bonuses.‎ Additional compensation for certain positions may also include:‎ ‎ - Stock‎ ‎ Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'experience in marketing or related field.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Leading cross-functional projects, Marketing or related field, Supervisory experienceMasters: Business AdministrationPrimary Location...221 River St, Hoboken, NJ 07030, United States of America About Walmart At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.