Product Marketing Manager
Aspiron Search
US
Job highlights
Qualification
At least 5 years of recent and progressive technical marketing engineering/technical product marketing - a MUST. Ability to quickly grasp complex technical concepts and communicate effectively to both technical and business level audiences. Comfortable operating in an ambiguous, fast-paced, complex environment with an ability to manage multiple projects simultaneously. We are looking for people who are versatile, independent, who are fun to work with!
Responsibility
We’re looking for a rockstar Product Marketing Manager to play an integral role in developing effective product messaging to our existing and new products. As a Product Marketing Manager you will be the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will produce a variety of technical and marketing collateral for multiple online and offline channels. Create technical marketing content that clearly and effectively communicates our value-proposition, benefits and features to customers, including: use cases, datasheets, whitepapers, articles, webinars etc. Take full ownership of product content planning and execution: excel in collecting, analyzing and conveying technical data in compelling and differentiating messages. Work with the Product team and the Sales team to translate the product and capabilities into customer value. Translate this value into messaging that can be used across the organization. Work with the marketing team to support marketing efforts, including campaigns, website content development and social media. Develop deep understanding of the buying audience, target personas, buyer needs and the purchasing decision process for our products
Job Description
Description
Product Marketing Manager Cynerio was founded to safeguard medical environments against constantly evolving threats. From real-time detection of malicious network activity to strategic microsegmentation guidance, Cynerio delivers a robust suite of proactive and reactive protections that elevate the security of healthcare facilities and ensure the safety of the patients they serve. We’re looking for a rockstar Product Marketing Manager to play an integral role in developing effective product messaging to our existing and new products. As a Product Marketing Manager you will be the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will produce a variety of technical and marketing collateral for multiple online and offline channels. And if you love technology as much as you love words you are one for us! You Will: • Create technical marketing content that clearly and effectively communicates our value-proposition, benefits and features to customers, including: use cases, datasheets, whitepapers, articles, webinars etc. • Take full ownership of product content planning and execution: excel in collecting, analyzing and conveying technical data in compelling and differentiating messages • Work with the Product team and the Sales team to translate the product and capabilities into customer value. Translate this value into messaging that can be used across the organization • Work with the marketing team to support marketing efforts, including campaigns, website content development and social media • Develop deep understanding of the buying audience, target personas, buyer needs and the purchasing decision process for our products REQUIREMENTS You Have: • At least 5 years of recent and progressive technical marketing engineering/technical product marketing - a MUST • Cyber security background + startup experience - a plus • Ability to quickly grasp complex technical concepts and communicate effectively to both technical and business level audiences • Comfortable operating in an ambiguous, fast-paced, complex environment with an ability to manage multiple projects simultaneously. We are looking for people who are versatile, independent, who are fun to work with!