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Lead Marketing Analyst

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Adobe

San Francisco, CA, US

11 days ago
full-time
No degree mentioned

Job highlights

Qualification

A balance of analytical skills as well as strong organization and communication skills is key. 7+ years of consulting, finance, strategy, or marketing analytics experience. Strong problem-solving skills, ability to structure problems into an analytics plan. Experience with synthesizing large scale data sets to generate insights and recommendations. Track record of using data and insights to drive change and implement new initiatives. Strong communication skills, ability to clearly articulate insights to a wide range of audiences. Strong organization skills and ability to manage multiple projects and work with multiple business partners. Knowledge of the cross-channel and cross-platform marketing and media landscape and experience evolving analytics and measurement capabilities. Intellectual curiosity, flexibility, and high attention to detail. Update your Resume/CV and Workday profile – don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in

Responsibility

The team maintains a highly visible and strategically important role in shaping the way we measure and optimize cross-channel marketing campaigns and investments. We create tools, frameworks, and deep insights that inform marketing strategies, and track performance of marketing campaigns against expectations. The work the team delivers is driven by the business needs for strategic customer understanding, and includes marketing channel performance, customer journey mapping, customer segmentation, and overall marketing impact on key business metrics. In this highly visible role you will help plan and implement marketing effectiveness measurement across all paid and organic media channels. This role will work closely with cross functional teams to help inform campaign targets, evaluate investment efficiency, provide input on targeting and audience strategies, as well as drive improvements in internal analytics tools

Benefits

  • The U.S. pay range for this position is $88,600 -- $206,300 annually
  • At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans
  • Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP)
  • In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award

    Job Description

    Description

    JOB LEVEL P40 EMPLOYEE ROLE Individual Contributor The Opportunity The Growth Marketing & Insights (GMI) organization has a dual purpose of providing objective customer research, analysis, and marketing effectiveness measurement while advancing the use of Adobe Marketing Cloud technologies to enable and track customer experiences across surfaces. Within GMI, the Category Analytics and Solutions team was established to focus on developing deep media and customer insights to support cross-functional and cross-channel marketing initiatives. The group closely partners with product marketing, paid media, business unit leaders and other corporate functions to enhance understanding of our customers and their digital journey. The team maintains a highly visible and strategically important role in shaping the way we measure and optimize cross-channel marketing campaigns and investments. We create tools, frameworks, and deep insights that inform marketing strategies, and track performance of marketing campaigns against expectations. The work the team delivers is driven by the business needs for strategic customer understanding, and includes marketing channel performance, customer journey mapping, customer segmentation, and overall marketing impact on key business metrics. What you'll Do In this highly visible role you will help plan and implement marketing effectiveness measurement across all paid and organic media channels. This role will work closely with cross functional teams to help inform campaign targets, evaluate investment efficiency, provide input on targeting and audience strategies, as well as drive improvements in internal analytics tools. A balance of analytical skills as well as strong organization and communication skills is key. Knowledge of marketing and media channels required, mobile and Gen AI is highly preferred! What you need to succeed • 7+ years of consulting, finance, strategy, or marketing analytics experience. • Strong problem-solving skills, ability to structure problems into an analytics plan. • Experience with synthesizing large scale data sets to generate insights and recommendations. • Track record of using data and insights to drive change and implement new initiatives. • Strong communication skills, ability to clearly articulate insights to a wide range of audiences. • Strong organization skills and ability to manage multiple projects and work with multiple business partners. • Knowledge of the cross-channel and cross-platform marketing and media landscape and experience evolving analytics and measurement capabilities. • Working knowledge of Excel, SQL, Tableau, and/or Power BI is preferred. • Knowledge of mobile and Generative AI space is highly preferred. • Intellectual curiosity, flexibility, and high attention to detail Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $88,600 -- $206,300 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. Internal Opportunities Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe! Put your best foot forward: 1. Update your Resume/CV and Workday profile – don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work. 2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in. 3. Check out these tips to help you prep for interviews. 4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll. Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth. At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer. Adobe is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law. If you have a disability or special need that requires accommodation to navigate our internal careers site or to complete the application process, please contact accommodations@adobe.com.